Pillsbury offers a frozen roti product that is sure to be an incredibly popular choice among audiences. Aside from the fact that the item is convenience-focused and authentic, it builds on the immense popularity of the roti as international cuisine.
One of the company's options boasts a frozen multigrain roti that one can easily microwave to enjoy. In addition, Pillsbury also makes another easy-to-puff frozen roti pack available to consumers. This one is whole wheat, but it round and prepared by heating in a skillet.
Both the microwavable frozen roti and easy-to-puff products can be found online at iShopIndian.com which contains a number of Indian cuisine dishes and is known as America's largest e-commerce space for authentic regional products.
Microwavable Frozen Roti Snacks
Pillsbury Taps Indian Cuisine with an Easy-to-Make Roti Recipe
Trend Themes
1. Microwavable Frozen Roti Snacks - A trend of convenient frozen roti snacks that can be easily made in a microwave, catering to busy individuals who crave authentic Indian cuisine.
2. Easy-to-make Roti Recipe - The trend of providing ready-to-puff frozen roti packs that can be easily heated in a skillet, offering a quick and hassle-free option for consumers to enjoy freshly made roti at home.
3. Authentic International Cuisine - The trend of incorporating traditional Indian cuisine, such as roti, into the international food market, appealing to a diverse range of consumers seeking new and authentic dining experiences.
Industry Implications
1. Food and Beverage - This trend presents opportunities for manufacturers and retailers in the food and beverage industry to develop and market convenient frozen roti products that tap into the growing demand for authentic international cuisine.
2. Convenience and Frozen Foods - The trend of microwavable and easy-to-make frozen roti snacks creates opportunities for companies in the convenience and frozen foods industry to expand their product offerings and cater to consumers seeking quick and hassle-free meal options.
3. E-commerce and Ethnic Food Retail - The availability of microwavable frozen roti snacks on online platforms like iShopIndian.com highlights the potential for growth in the e-commerce and ethnic food retail industry, allowing consumers to easily access and purchase authentic regional products online.