Life moves too fast for us to notice our surroundings. Accordingly, frozen-in-time photography slows us down to appreciate the moment.
The rise in high speed digital photography enables this style of photography more now than ever before.
One of the most interesting aspects of these photos is that they make you sit back and wonder about the storyboard and context.
Implications - Since digital cameras are becoming cheaper and cheaper, artists, consumers and advertisers alike are experimenting with the use of digital photography in order to raise the innovation. The photography industry may no longer wish to emphasize how inexpensive their camera product is, but rather, how it can do avant-garde tricks that will set the consumer's photography apart.
Frozen-in-Time Photography
From Splashing to Smashed Piggy Banks
Trend Themes
1. Frozen-in-time Photography - The trend of using high speed digital photography to capture frozen-in-time images continues to rise, creating opportunities for innovative storytelling and context.
2. Innovative Digital Photography - The increasing accessibility of high speed digital cameras is creating opportunities for artists, consumers, and advertisers to experiment with innovative photography techniques.
3. Storytelling Through Photography - Frozen-in-time photography provides a vehicle for innovative storytelling and context, inviting photographers and consumers to think beyond traditional photography techniques.
Industry Implications
1. Photography - The photography industry has an opportunity to shift the focus from inexpensive cameras to innovative photography techniques that set consumers apart.
2. Consumer Electronics - Increasingly accessible high speed digital cameras are disrupting the consumer electronics industry, creating new opportunities for innovation.
3. Advertising - Advertisers have an opportunity to use innovative digital photography techniques to create impactful and memorable campaigns that resonate with consumers.