Chick-fil-A is known for its savory snacks, but is offering something for the sweet tooth with its new Frosted Sunrise Treat.
Perfect for satisfying any sugar cravings while on the go, or for sipping on a hot summer's day, this blended treat is sure to appeal to sugar lovers everywhere. To create the beverage, the brand combined its popular vanilla icedream and its Simply Orange Juice. The end result is a creamy and tart concoction that's perfect for those on-the-go.
The new beverage first appeared last year, as the brand trailed new frozen menu items, but has since been released in select locations following the beverage's success. Frosted Sunrise is available for under $3.
Tart Frozen Orange Drinks
Chick-fil-A's Frosted Sunrise Treat is for Sugar Lovers
Trend Themes
1. Blended Treats - Opportunities for innovation in blended drink menu items for fast-food chains.
2. Fruit-flavored Desserts - Potential for adding fruit flavoring to desserts, such as ice cream, to create unique and refreshing treats.
3. On-the-go Treats - Opportunities in creating blended drink snacks designed and marketed for consumers on-the-go.
Industry Implications
1. Fast Food - Fast food chains can differentiate themselves by offering unique blended drink and dessert items that appeal to consumers looking for something new.
2. Dessert - Innovative opportunities for adding fruit flavors to desserts, particularly those that can be blended, may appeal to consumers looking for refreshing treats.
3. Beverage - The blended beverage sector can explore opportunities in creating beverages for on-the-go consumption that can offer consumers a refreshing and satisfying experience.