Just when you thought Church's Chicken's Honey-Butter Biscuits couldn't possibly get any better, the brand has just debuted an even sweeter version called Frosted Honey-Butter Biscuits. The flaky and buttery new pastries are part of the fall 2019 menu, which also includes the return of the chain's fan-favorite Honey-Butter Biscuit Tenders.
The new Frosted Honey-Butter Biscuits are essentially a sweet take on Church's Chicken's original Honey-Butter Biscuits. The chain takes its classic biscuits and tops them with the same sweet white icing found on its apple pies. The result is a buttery pastry on the bottom and a sweet drizzle of icing on top. According to the brand, the new Frosted Honey-Butter Biscuits came about thanks to a menu hack and are the first item to be officially released from the chain's secret menu.
Buttery Icing-Topped Biscuits
Church's Chicken Now Offers Frosted Honey-Butter Biscuits
Trend Themes
1. Sweetened Biscuits - Creating sweet versions of popular food items, like sweetened biscuits, offers an opportunity for innovation and differentiation in the fast food industry.
2. Menu Hacks - Embracing and promoting menu hacks can be a way for restaurants to tap into customer creativity and create new menu items.
3. Secret Menu - Developing and marketing secret menu items can generate excitement and curiosity among customers, driving them to visit the restaurant.
Industry Implications
1. Fast Food - Fast food chains can explore the trend of sweetened biscuits to offer unique and indulgent dessert options.
2. Restaurant - Restaurants can encourage and showcase menu hacks to showcase customer preferences and increase customer engagement.
3. Hospitality - Hotels and resorts can create secret menu offerings to surprise and delight their guests, adding an element of exclusivity to their dining experiences.