MAC Cosmetics has launched its first holiday collection of the year, dubbed 'Frosted Firework.' Holiday parties may be cancelled due to COVID-19, but that doesn't mean consumers have to settle for ordinary. Instead, MAC's new line is encouraging people to celebrate the season through makeup.
This exciting line features all the winter color palettes one could ask for, and comes equipped with both subtle and bold looks. Highlights include the Extra Dimension Skinfinish highlighter, which gives off a frosty glow. According to the brand, this makeup line has dropped for the holiday season to serve as a gift item for others as well. In fact, Victor Cembellin, MAC’s Senior National Artist in North America said "These color-sets and palettes unlock the creativity, imagination and wonder of the season in order to create an endless variety of party-perfect looks."
Winter Holiday Cosmetic Collections
MAC's Frosted Firework Collection Makes the Perfect Gift
Trend Themes
1. Virtual Holiday Makeup Tutorials - By creating virtual makeup tutorials and events, cosmetic brands can still engage with consumers and showcase their holiday collections despite the pandemic.
2. Eco-friendly Winter Makeup - Brands can capitalize on the growing concern for the environment by producing winter makeup collections made from sustainable and biodegradable materials, prioritizing eco-consciousness as a core value.
3. Augmented Reality Try-ons - By incorporating AR technology into their platforms, cosmetic brands can offer consumers the ability to virtually try on different winter makeup looks, making the purchase experience more interactive and personalized.
Industry Implications
1. Cosmetics - Cosmetic companies should remember that no matter the circumstances, holidays remain a crucial time for makeup sales as consumers continue to seek festive, unique looks to stand out and feel confident.
2. Retail - Retailers can curate their holiday season product offerings around the notion of self-celebration, offering more luxury and personalized products to reinforce the idea of treating oneself during the holiday season.
3. Technology - AR technology can not only increase sales in the cosmetics industry but can also offer a new revenue stream for tech companies developing and selling AR applications or platforms.