Breakfast is about to get a sweet upgrade because Kellogg's Pop-Tarts cereal now comes in a Frosted Cookies & Crème flavor.
Kellogg’s Pop-Tarts Crunch cereal originally debuted back in 1994, but then disappeared from store shelves. It was only this year that Kellogg's brought back the sweet treat and now the brand is already rolling out new flavors.
Pop-Tart's Cereal now comes in a Frosted Cookies & Crème flavor that is both chocolaty and creamy. The cereal starts with cereal pieces made of a chocolatey cookie-flavored crust, which are topped with a sweet frosting, as well as chocolate-flavored sprinkles. The inside of each cereal piece is then stuffed with a vanilla crème-flavored filling. According to the packaging, there's "delicious filling in every bite," suggesting the new cereal may taste just like eating Oreo cookies for breakfast.
Chocolaty Toaster Pastry Cereals
Pop-Tarts Cereal Now Comes in a Frosted Cookies & Crème Flavor
Trend Themes
1. Sweet Breakfast Upgrades - Opportunity for companies to develop innovative sweet breakfast products to cater to consumer preferences for indulgent and unique flavors.
2. Revival of Retro Cereal Brands - Brands can capitalize on nostalgia by bringing back discontinued cereal products and attracting both existing and new consumer bases.
3. Chocolatey Cereal Offerings - There is a market opportunity for new cereal products that feature chocolate flavors and textures to cater to consumers' love for chocolaty breakfast options.
Industry Implications
1. Food and Beverage - Innovative food companies can create new cereal products to tap into the growing demand for unique and indulgent breakfast options.
2. Packaged Foods - Opportunity for companies in the packaged foods industry to collaborate with cereal brands and launch limited-edition products, capitalizing on the nostalgia and novelty factor.
3. Confectionery - Confectionery companies looking to expand their product offerings can explore collaborations with cereal brands to create chocolate-flavored cereal products, satisfying consumer cravings for sweet and indulgent breakfast choices.