Chick-fil-A recently expanded its beverage menu with the addition of its new Frosted Coffee. Although the chain is well known for its burgers and fries, now it is rivaling Starbucks with its own frappuccino-style drink.
The new Frosted Coffee from Chick-fil-A is a chilled drink made from a combination of cold-brew coffee and the chain's vanilla 'Icedream' frozen yogurt. The drink is made in the same machine used to prepare milkshakes, giving it a smooth and creamy texture. Despite the milkshake-like qualities, the drink is not overly sweet or particularly high in calories. In fact, a 16 ounce serving only comes in at 240 calories, which is on par with a Starbucks coffee frappuccino.
The new menu addition demonstrates that fast food restaurants such as Chick-fil-A are increasingly trying to attract coffee drinkers who might normally visit chains such as Starbucks and Dunkin' Donuts.
Yogurt-Based Coffee Drinks
The New Frosted Coffee from Chick-fil-A is Made with Frozen Yogurt
Trend Themes
1. Yogurt-based Coffee Drinks - A trend of using yogurt as a base for coffee drinks is emerging in the beverage industry, providing an opportunity for experimentation and differentiation.
2. Fast Food Coffee Beverages - Fast food chains are increasingly expanding their beverage menus to compete with coffee chains, creating an innovative opportunity to explore new coffee flavor combinations.
3. Cold-brew Coffee - The use of cold-brew coffee in drinks is becoming more popular, offering a chance for coffee chains to develop new flavor profiles and expand their offerings.
Industry Implications
1. Fast Food Industry - The fast food industry has an opportunity to attract coffee drinkers by adding unique and flavorful coffee beverages to their menus.
2. Coffee Chain Industry - The coffee chain industry needs to continuously innovate and differentiate their coffee offerings to stay competitive in the market.
3. Frozen Yogurt Industry - The frozen yogurt industry can explore new partnership opportunities with coffee chains to create innovative yogurt-based coffee drinks.