The Fromm Family Foods ad campaign shows that many animals have such a refined palate that they can't be fooled by a dish of just any old kibble. Instead, it harks back to a time when these animals only ate the best of the best from fresh tuna and vegetables to robust cuts of meat and more. The campaign focuses on the brand's Authentic Polynesian line, which gives cats and dogs what they really want.
Conceived and executed by Eichenbaum & Associates, an ad agency based in Milwaukee, United States, the Fromm Family Foods ad campaign was art directed by Jerry Hayes with creative direction by Steve Eichenbaum. The copy was written by Roberto Parada and elaborated on with images of humanized pets.
Refined Palate Animal Ads
The Fromm Family Foods Campaign Depicts Humanized Cats and Dogs
Trend Themes
1. Refined Palate Animals - Opportunity to create premium pet food with human-grade ingredients.
2. Humanized Pet Ads - Opportunity to humanize pet products and marketing campaigns to appeal to owners' emotions.
3. Authentic Polynesian Pet Food - Opportunity to market pet food as a cultural experience for both pet owners and their animals.
Industry Implications
1. Pet Food - Disruptive innovation opportunities to create premium, human-grade pet food and culturally-inspired flavors.
2. Pet Products - Disruptive innovation opportunities to market pet products as emotional connections between pets and owners.
3. Advertising - Disruptive innovation opportunities to create more emotionally resonant and humanistic pet ad campaigns.