Eyewear label Oakley recently unveiled the limited-edition Frogskin Lite collection, crafted in collaboration with Hiroshi Fujiwara's 'fragment design' label. The collection takes the label's most recognizable lifestyle sunglasses silhouette, the Frogskin Lite, and elevates it with upgraded details. The two collaborators took a semi-rimless approach in creating the frames of the design.
The new Frogskin Lite sunglasses collection boasts branding details from both labels all throughout. The fragment design logo is seen accenting the lens of the sunglasses and the left stem, with a product numeral on the right stem. The piece comes with a clear microbag and it is available in either a 'Polished Black' or 'Matte Black.'
The collection is available in Oakley retail locations throughout Los Angeles, New York, Milano, Osaka, Tokyo, London, Sydney, as well as Dover Street Market flagships beginning April 28th.
Rimless Frame Sunglasses
fragment design and Oakley Introduced the Frogskin Lite Sunglasses Range
Trend Themes
1. Collaborative Limited-edition Sunglasses - Fashion and eyewear brands can collaborate on limited-edition sunglasses lines to appeal to fashion-conscious consumers.
2. Semi-rimless Sunglasses - Eyewear designers can experiment with semi-rimless frames to create unique and modern optical wear.
3. Branded Sunglasses Accents - Fashion and eyewear designers can incorporate branding accents on sunglasses frames for increased brand recognition.
Industry Implications
1. Fashion - Fashion brands can collaborate with eyewear designers to create unique and stylish sunglasses collections.
2. Eyewear - Eyewear designers can experiment with new frame styles and materials to create unique and fashionable sunglasses options.
3. Retail - Retailers can focus on carrying limited-edition sunglasses collections to attract fashion-conscious consumers and enthusiasts looking for unique styles.