October is the month where brands get to debut their spookiest creations and Baskin-Robbins has truly taken the challenge to heart with its new Fright Night Scoop creation. Described as a "devilishly good treat," this frozen dessert is certainly not for the faint of heart.
As part of its 2019 Halloween lineup, Baskin-Robbins has debuted a new flavor called Candy Mashup. Candy Mashup starts with chocolate-flavored ice cream, which is then combined with Snickers candy, caramel cup pieces, and a ribbon of salty caramel. As if that weren't enough, fans can enjoy the new flavor as part of a dish called Fright Night Scoop, which tops a scoop of Candy Mashup ice cream with Halloween sprinkles and a life-like white chocolate zombie hand.
Zombified Ice Cream Treats
Baskin-Robbins' Fright Night Scoop Includes a Chocolate Zombie Hand
Trend Themes
1. Spooky Dessert Creations - Brands are creating and promoting Halloween-themed treats that offer a unique and spooky dining experience.
2. Flavor Mashups - Ice cream brands are experimenting with unconventional flavor combinations to entice adventurous consumers.
3. Interactive Food Presentation - Restaurants and dessert shops are incorporating interactive elements, such as edible decorations, to enhance the dining experience.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the demand for innovative and spooky dessert creations during the Halloween season.
2. Confectionery - Confectionery companies can explore unique flavor mashups to create novelty candy products that cater to the adventurous consumer palate.
3. Restaurant and Hospitality - Restaurants and dessert shops can differentiate themselves by incorporating interactive food presentation techniques that engage customers and create memorable experiences.