As of late, McDonald's has been experimenting with offering its customers different ways to customize their food orders—now the fast food chain has launched the first-ever 'Fries With That' shop.
This pop-up shop deals exclusively with flavored fry orders, including exotic varieties on the 'Loaded Fries Menu' that are topped with gravy, peri peri cheese, pesto mayo and curry. The six varieties offered at Fries With That can be sampled by the public for free.
The introduction of this unique fast food pop-up shop follows a pattern that several restaurants and retail spaces are using, which puts a focus on a single ingredient in order to emphasize the number of ways it alone can be a standout.
French Fry-Only Restaurants
In Australia, McDonald's 'Fries With That' Shop Serves Flavored Fries
Trend Themes
1. Customized Fast Food Orders - The 'Fries With That' shop demonstrates an opportunity for fast food chains to create pop-up shops that focus on customized food orders.
2. Flavored Fry Experiences - The success of the 'Loaded Fries Menu' at the 'Fries With That' shop indicates a trend towards offering unique and exotic flavors for fries.
3. Ingredient-centric Restaurants - The concept of focusing on a single ingredient, as seen in the 'Fries With That' shop, presents an opportunity for other restaurants to showcase the versatility of specific ingredients.
Industry Implications
1. Fast Food Chains - Fast food chains can adopt the concept of pop-up shops, like the 'Fries With That' shop, to explore new ways of offering customized food orders.
2. Food and Beverage - The success of the 'Loaded Fries Menu' highlights the potential for the food and beverage industry to introduce unique and exotic flavors to existing products.
3. Restaurant Industry - The idea of ingredient-centric restaurants, exemplified by the 'Fries With That' shop, presents an opportunity for the restaurant industry to create innovative dining experiences based on specific ingredients.