This past Thanksgiving, PVDonuts of Providence, Rhode Island, decided to celebrate the rise of unorthodox holiday celebrations with its limited-edition Friendsgiving donut. Not only did the tasty treat put an unexpected twist on standard Thanksgiving fare, but it also gave consumers a fun way to celebrate the holiday with their BFFs.
The Friendsgiving donut was a special creation that PVDonuts dreamed up during the 2016 holiday season. The donut consisted of a slightly sweet brioche donut base, topped with a tart cranberry glaze, a scoop of mashed potatoes, a few slices of fried chicken, a side of stuffing and a drizzle of gravy. The unusual dessert was designed to give consumers a creative new way to enjoy all of their favorite Thanksgiving flavors by offering it in the form of an Instagram-friendly donut.
Thanksgiving Dinner Donuts
PVDonuts Celebrated Thanksgiving with a Savory Friendsgiving Donut
Trend Themes
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Unusual Holiday Celebrations — The rise of unorthodox holiday celebrations is creating an opportunity to innovate and offer unique themed products.
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Instagram-friendly Foods — The popularity of sharing food on Instagram presents an opportunity to create visually appealing and shareable food items.
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Savory Desserts — The trend of mixing sweet and savory flavors offers an opportunity to create unique and unexpected dessert options.
Industry Implications
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Food and Beverage — The food and beverage industry can capitalize on the trend of unusual holiday celebrations by creating themed food items.
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Hospitality and Events — The hospitality and events industry can create unique experiences for customers by offering themed menus or special event themes.
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Social Media and Marketing — The social media and marketing industries can take advantage of the trend of Instagram-friendly foods by promoting visually appealing food items on social media platforms.