The Friends & Associates Resort 2013 collection has officially made its debut. The beautiful brain child of fashion editor Matthew Edelstein, the pieces are inspired by iconic uniforms. Although the outfits are very casual and laid-back, there is a strong girliness to each look that makes them appear more dressy than they really are. Fun and youthful, it might be geared towards younger generations, but the Friends & Associates Resort 2013 collection will also appeal to the young at heart.
Influenced by everything from the military to waitressing and even cheerleading, the Friends & Associates Resort 2013 collection is a mishmash of looks. Nevertheless, the simple silhouettes paired with polka dot and color-blocking motifs tie each piece together. Modern wardrobe staples have been given a cute streetwear makeover for the vacation season.
Girly Casual Fashion
The Friends & Associates Resort 2013 Collection Features Youthful Staples
Trend Themes
1. Girly Casual Fashion - Disruptive innovation opportunity: Develop sustainable and eco-friendly materials for girly casual fashion.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Incorporate technology such as augmented reality and virtual try-on into the fashion industry.