The Fridge Raiders Bites range has been expanded by the Pilgrim's Food Masters-owned brand to offer consumers with a satiating and satisfying option to enjoy as a snack.
The brand is introducing the new Smoky BBQ Chicken Bites, Hot & Spicy Chicken Bits and the returning Chicken & Stuffing Bites. The snacks come in multipacks with four packs of 40-grams in each and are great for enjoyment out of the house . Each of the snacks are crafted with 100% real chicken breast to give them a taste-focused profile for consumers to enjoy.
Marketing Controller at Pilgrim's Food Masters Chris Doe spoke on the new Fridge Raiders Bites saying, "We know consumers are hungry for exciting new flavours in meat snacking and this flavour explosion across our range highlights our commitment to innovation. As we look to drive the snacking category forward, and cater to ever-growing consumer demand, we want to give retailers snacking options that offer shoppers exciting new flavours in a variety of formats, suitable for every occasion."
Satisfying Flavorful Chicken Snacks
The Fridge Raiders Bites Now Come in Two New Flavors
Trend Themes
1. Flavorful Chicken Snacks - The introduction of new flavors in chicken snacks highlights the potential for further innovation in snack tastes and profiles.
2. Meat Snacking Options - The focus on providing snacking options in meat highlights the potential for future growth in the meat snacking industry.
3. Multipack Snack Products - The introduction of multipack snack options for out-of-home consumption highlights the potential for further innovation in the on-the-go snack industry.
Industry Implications
1. Snack Foods - The expansion of the Fridge Raiders Bites range highlights potential growth opportunities in the snack foods industry.
2. Meat Processing - The use of 100% real chicken breast in the Fridge Raiders Bites range highlights potential innovation opportunities in meat processing technology and sourcing.
3. Retail - The focus on providing exciting new snacking options for shoppers highlights potential opportunities for innovation in the retail industry.