Streetwear imprint The Hundred introduces its new Frida Kahlo collection that celebrates the iconic artist and her impact throughout the generations. Today's cultural landscape has been impacted by the important work that she has done and the exclusive new capsule celebrates one of the most famous Mexican female artists.
The brand delivers a selection of ready-to-wear items and accessories. It is based on her artistic documentation of the socio-political climate of Mexico during the 30s. The new collection is made of items such as a 500-piece Wildflower puzzle along with hoodies, headwear, and tees. These are detailed with floral graphics done in Kahlo's artful style and the notable Adam Bomb logo is updated with a Sugar Skull overlay accent.
Artist-Honoring Streetwear Capsules
The Hundred Delivers a New Frida Kahlo Collection
Trend Themes
1. Art-inspired Streetwear - There is an opportunity to create more streetwear brands centered around different inspirational artists.
2. Multicultural Fashion - There is potential for more fashion brands to showcase and highlight diverse cultural icons like Frida Kahlo.
3. Artistic Accessories - There is an opportunity for fashion brands to expand their accessory lines by incorporating pieces that are inspired by art and cultural icons.
Industry Implications
1. Fashion - Fashion brands can create more collections that celebrate and highlight important cultural figures.
2. Art - Art collectives can partner with fashion brands to create collections that showcase their artists' works on wearable pieces.
3. Retail - Retailers can cater better to their customers by offering more unique and specialized clothing collections that are inspired by art and cultural icons.