The Freya Dalsjo Spring/Summer 2015 campaign displays the current collection by way of a barren skatepark. In the absence of skateboarders stood brunette and blonde models who each sported the brand's looks within swirling grey and white concrete walls.
Standing out by way of the ashen backdrop were color blocked dresses, wrap trench coats, off the shoulder jumpsuits and toga-like pieces. While there is much to take away from this Freya Dalsjo collection, there are certain elements that remain present throughout the series. Consistently present are whirling patterns and aquatic shades featuring navy blue, teal and numerous ivory hues.
In spite of the evident consistency present in this line, differences stemming from cuts and shapes set the pieces apart from one another.
Barren Skatepark Fashion Campaigns
The Freya Dalsjo Spring/Summer 2015 Advertisements Are Playful
Trend Themes
1. Color Blocked Fashion - Disruptive innovation opportunity: Explore new ways to incorporate bold, contrasting colors into fashion designs.
2. Off the Shoulder Jumpsuits - Disruptive innovation opportunity: Design versatile jumpsuits that can be dressed up or down for various occasions.
3. Whirling Patterns in Fashion - Disruptive innovation opportunity: Create unique and eye-catching patterns that reflect movement and energy in fashion designs.
Industry Implications
1. Fashion Design - Disruptive innovation opportunity: Integrate innovative design techniques and materials to create cutting-edge fashion products.
2. Skateboarding - Disruptive innovation opportunity: Develop skateboard accessories or gear that combines functionality with fashion-forward design.
3. Advertising - Disruptive innovation opportunity: Incorporate unconventional locations or settings for fashion campaigns to capture attention and stand out in the advertising industry.