One of FoodShare's fresh produce programs, Toronto's Mobile Good Food Market helps people gain access to healthy food. Targeted at those in "food deserts" who are facing barriers relating to finances and location when it comes to accessing fresh and culturally appropriate food regularly, the mobile market is a different kind of food truck.
Designed by LGA Architectural Partners, the bus market offers affordable and nutritious food. The fresh produce programs were developed in collaboration with the City of Toronto as well as United Way Toronto. The bus travels to a list of pre-determined locations in different city neighborhoods. There are year-round Good Food Markets in addition to the mobile variety and seasonal ones as well.
Mobile Bus Markets
FoodShare's Fresh Produce Programs Include a Travelling Market on Wheels
Trend Themes
1. Mobile Fresh Produce Markets - Creating mobile markets providing access to fresh and affordable produce for communities in food deserts can contribute to solving food inequality.
2. Culturally Appropriate Food Programs - Developing programs to provide culturally appropriate food options can help to address barriers to healthier food access for specific communities.
3. Collaborative Fresh Produce Programs - Partnering with local governments and non-profits to create fresh produce programs can help to address food insecurity in communities.
Industry Implications
1. Non-profit - Non-profit organizations can use mobile markets as a means of providing fresh produce access for communities in need while helping to address food deserts.
2. Architecture & Design - Architects and designers can develop new mobile market designs that maximize space and storage for affordable and nutritious produce offerings.
3. Government & Public Services - Governments with access to food-insecure areas can partner with private or non-profit entities to create and fund mobile fresh food programs.