General Mills' is reintroducing French Toast Crunch to the market after a nine-year absence.
To re-welcome the breakfast cereal, initially launched in 1995, the company developed an interesting marketing campaign that blended soap operas and dolls. Specifically, the ads involve dolls parodying typical soap opera plots: murder, unexpected pregnancy and, of course, amnesia. A soap opera would be remiss without a good 'ol case of forgotten memory!
McCann's creative director Bill Wright references the 90s origin of the product, explaining, "That was the decade when daytime dramas were at their height of popularity. So when you take soap operas and cross them with tiny dolls, you get a strangely awesome mashup." Though strange, the clips will undoubtedly be hilarious (and nostalgic) for fans.
Soap Opera Doll Ads
These New French Toast Crunch Ads Parody the Soap Opera Formula of the '90s
Trend Themes
1. Nostalgia Marketing - Disruptive innovation opportunity: Create marketing campaigns that tap into consumers' nostalgia for a particular decade or era.
2. Parody Advertising - Disruptive innovation opportunity: Develop ads that humorously mock and satirize established advertising tropes or cultural references.
3. Cross-industry Mashups - Disruptive innovation opportunity: Combine elements from different industries or genres to create unexpected and entertaining content.
Industry Implications
1. Cereal Industry - Disruptive innovation opportunity: Invent new cereal flavors or revamp existing ones to attract nostalgic consumers with a modern twist.
2. Toy Industry - Disruptive innovation opportunity: Design dolls or action figures that are inspired by popular cultural references or specific eras to appeal to adult collectors.
3. Advertising Industry - Disruptive innovation opportunity: Produce inventive and unconventional ad campaigns that surprise and entertain audiences, making them memorable and shareable.