Astonishing Studios recently designed a French fry dispenser for McDonald's most popular side dish. While there is already a device that spits out Chicken McNuggets on-demand, now hungry consumers can complete their meal with an order of delicious French fries.
The McDonald's French fry dispenser is an unconventional vending machine made entirely out of LEGO bricks. To use the machine, users simply insert four quarters and a carton of fries will pop out the bottom. If the user doesn't have any change on hand, they can always lift off the top of the machine to access the delicious stockpile inside.
While the vending machine was not created by McDonald's the clever LEGO contraption demonstrates how brands can work with builders to design innovative vessels for their products.
LEGO French Fry Dispensers
This McDonald's French Fry Dispenser Takes Snacking to a New Level
Trend Themes
1. Customized Vending Machines - A trend of creating unconventional vending machines using innovative design and materials, such as LEGO bricks, to attract and engage consumers.
2. Interactive Food Dispensers - A trend of designing interactive dispensers that provide a unique and engaging experience for customers, like the LEGO French fry dispenser, to enhance brand awareness and create memorable moments.
3. Collaborative Brand-building - A trend of collaboration between brands and builders to create innovative vessels or packaging for products, allowing brands to stand out in a crowded market and showcase their creativity.
Industry Implications
1. Vending Machine Industry - The vending machine industry can explore the potential of unconventional designs, like LEGO-based machines, to attract new customers and provide a fresh vending experience.
2. Fast Food Industry - The fast food industry can embrace interactive food dispensers, such as the LEGO fry dispenser, to enhance customer engagement, create a sense of novelty, and boost brand loyalty.
3. Marketing and Branding Industry - The marketing and branding industry can encourage collaborative efforts between brands and builders to create disruptive packaging or vessels for products, leveraging innovative design as a marketing tool to differentiate brands from competitors.