If you call a woman “complex†and then pose her provocatively ,does she still exude sex in the woods? Yes. Freida Pinto, star of Oscar winning Slumdog Millionaire, is featured in some hot shots on Complex.com in their Complex women photo features. Probably better than Babes of Bangalore or Hotties of Dharavi, but whatever, Freida Pinto will be highly sought after to show more of her assets in the future.
Implications - Consumers appreciate advertisements that contain images of celebrities; they construct parasocial relationships with celebrities who they see in the media often, and trust their opinions. Therefore, if a celebrity endorses a company's products, its followers are likely to embrace the brand.
Emerging Screen Sirens
Will Freida Pinto Shoot to Fame After ‘Slumdog Millionaire' Suc
Trend Themes
1. Celebrity Endorsements - Companies can partner with celebrities to endorse their products and build trust with consumers.
2. Complex Women Photo Features - Publishers can attract readers by featuring complex women in provocative photoshoots.
3. Parasocial Relationships - Consumers form emotional attachments to celebrities they see in the media, presenting opportunities for brands to tap into this connection.
Industry Implications
1. Fashion - Fashion brands can leverage celebrity endorsements and provocative photoshoots to showcase their products.
2. Beauty - Beauty companies can partner with celebrities to promote their products in a way that resonates with consumers.
3. Media and Entertainment - Publishers can create engaging content featuring photoshoots and interviews with celebrities to attract readers and build their brand.