In the Summer of 2018, a vehicle will be traveling from coast to coast offering communities free s'mores with good taste, high-quality ingredients and an organic recipe. The wonderful campaign is run by SmashMallow, a company that offers premium snackable marshmallow flavors — from Root Beer Float, Meyer Lemon Poppy Seed and Cinnamon Churro to Mocha Chip, Strawberries & Cream and Mint Chocolate Chip.
The SMASHMALLOW S'MORE BETTER experience will allow consumers a taste of these flavors. The free s'mores offering will be paired with "better-for-you chocolate" and graham crackers from participating partners — Ghirardelli and Annie's Homegrown to name a few.
The mobile s'mores vehicle will be making its rounds from June 8th until Labor Day and consumers can check out the schedule to see when and where they can get free s'mores.
Mobile S'mores Vehicles
SmashMallow is Giving Away Free S'mores Nationwide for the Summer
Trend Themes
1. Mobile Food Experiences - Opportunity for other food and snack companies to create mobile events that engage consumers and provide a unique brand experience.
2. Organic and Premium Ingredients - Potential for companies to focus on using organic and high-quality ingredients in their food products to cater to health-conscious consumers.
3. Collaborations with Well-known Brands - Possibility for partnerships between food brands to create unique and exciting experiences for consumers.
Industry Implications
1. Food and Snack Industry - Opportunity for food and snack companies to explore innovative ways to engage consumers and create memorable brand experiences.
2. Organic Food Industry - The trend towards organic ingredients presents an opportunity for organic food companies to differentiate themselves in the market.
3. Partnership and Marketing Industry - Potential for marketing and partnership companies to facilitate collaborations between brands and create unique marketing campaigns.