CluckAR is a revolutionary new mobile app, offered by the CHOICE New Things Lab, that is designed to make it easier than ever for you to locate free range eggs. The app is inspired by CHOICE's brilliant campaign to encourage better, more understandable and honest free-range egg labelling.
With this app, all you have to do is simply point your smartphone's camera towards a carton of eggs in the supermarket in order to access a very clear and understandable picture of which brands might be selling eggs from happy, free range hens. The app is powered by unbiased, objective and updated research.
Ultimately, this app makes for a great way for consumers to get empowered by making it easy for them to locate genuine free range eggs.
Egg-Examining Apps
The CluckAR App Helps You Easily Locate Free Range Eggs
Trend Themes
1. Mobile Apps for Consumer Empowerment - CluckAR demonstrates the potential for mobile apps to give consumers access to information that empowers them to make informed choices.
2. Improved Product Labeling - The success of CHOICE's campaign and the CluckAR app highlights the demand for clearer and more honest product labeling in various industries.
3. Unbiased and Objective Research - The CluckAR app showcases the value of unbiased and objective research in providing consumers with reliable information.
Industry Implications
1. Food and Grocery Retail - The CluckAR app presents an opportunity for food and grocery retailers to differentiate themselves by offering easy access to information about the sourcing of their products.
2. Technology and Mobile Apps - The success of the CluckAR app highlights the potential for innovating in the technology and mobile app industry by providing solutions that help consumers make informed choices.
3. Consumer Advocacy and Research - The CluckAR app demonstrates the importance of consumer advocacy and research organizations in creating tools that empower consumers and drive change in industries.