Free Rain is a new line of enhanced sparkling water beverages in cans from Colin McCabe, co-founder of Chopt Creative Salad Co. The new beverage brand makes conveniently packaged sparkling water drinks that are free from added sugars and are supported by different adaptogens for functional benefits.
While there's an energizing caffeine-free variety that contains tart cherry and Siberian ginseng, there's also a beverage for calm with blackberry and passionflower. Those who are looking for a boost of focus will enjoy the brand's third flavor, which is made with an invigorating combination of blood orange, ginger and ashwagandha.
As a new brand, Free Rain is building its business sustainably and setting itself apart as a member of 1% For the Planet.
Enhanced Sparkling Waters
Free Rain's No-Sugar-Added Canned Drinks are Bolstered by Adaptogens
Trend Themes
1. Enhanced Sparkling Waters with Adaptogens - The trend of adding functional ingredients like adaptogens to sparkling waters for health benefits is growing and presents opportunities for new product development.
2. Convenient Healthy Beverages in Cans - The trend of convenient canned beverages that are healthy and free from added sugars presents opportunities for disruptive innovation in the beverage industry.
3. Sustainable Business Practices - The trend of building businesses sustainably and supporting environmental causes like 1% For the Planet is gaining importance and presents opportunities for companies to differentiate themselves from competitors.
Industry Implications
1. Beverage Industry - The beverage industry can adapt to the trend of enhanced sparkling waters with adaptogens and functional ingredients for health-conscious consumers.
2. Convenience Store Industry - The convenience store industry can cater to the trend of convenient, healthy beverages in cans for on-the-go customers.
3. Environmental Industry - The environmental industry can partner with or support companies with sustainable business practices like 1% For the Planet.