Summer is time for outdoor musical festivals and free-spirited fashion, that is why the Free People July 2011 lookbook is so on point for this sizzling season. Channeling a 70s bohemian spirit, the whole collection will unleash your inner groovy self (even if you are considered the stuffiest soul on earth).
If you doubt this obvious direction that the Free People July 2011 lookbook has taken, perhaps the crocheted frocks, frilly ponchos and bell sleeves will convince you that this fashion label is trying to resurrect a particular era. If anything, the instruments, Neil Young quotes and Jack White lookalikes certainly will. You will also find model Ashley Smith amongst the rocking cast.
I especially like how the Free People July 2011 lookbook looks like an album photoshoot.
Festival-Ready Fashion
The Free People July 2011 Lookbook is Musically Bohemian
Trend Themes
1. Bohemian Summer Fashion - Opportunity for designers to incorporate 70s bohemian styles with modern fashion for festival-goers.
2. Musically-inspired Fashion - Potential for fashion labels to incorporate musical elements into clothing designs for a unique and personalized touch.
3. Retro Fashion Revival - Opportunity for fashion brands to revive retro styles from past decades and cater to nostalgia-loving consumers.
Industry Implications
1. Fashion - Fashion designers can use 70s bohemian and musically-inspired styles to create unique festival clothing for consumers.
2. Music Festivals - Opportunity for music festivals to collaborate with fashion labels and incorporate festival-ready clothing into their merchandise offerings.
3. Photography - Photographers can use this 70s-inspired fashion to create unique editorial and album photoshoots for fashion brands and musicians.