To help consumers pass time in quarantine and develop new wellness skills, whimsical fashion brand Free People joined forces with influencer Who What Wear to launch a virtual retreat accessible on Zoom. The virtual experience takes place on Saturday, May 23, and includes movement sessions, mediation guidance, cooking classes, and conversation periods.
The virtual retreat includes morning, afternoon, and evening sessions — all at different price points and features notable experts in the field including interior designer Martyn Lawrence Bullard, doctor Mike Varshavski, and Nurse Practioner with a specialty in disease prevention, Julie Eze, among others.
A portion of the proceeds from the virtual retreat will be donated to World Central Kitchen, a nonprofit organization feeding those most impacted by COVID-19.
Fashion Brand Virtual Retreats
Free People & Who What Wear Launched a Virtual Retreat on Zoom
Trend Themes
1. Virtual Retreats - The rise of virtual retreats offers opportunities for businesses to create unique and engaging experiences for consumers in the comfort of their own homes.
2. Wellness Skills - With the growing demand for wellness practices, businesses can capitalize on this trend by offering virtual workshops and classes that help consumers develop new skills for self-care and relaxation.
3. Collaborative Partnerships - Collaborations between fashion brands and influencers allow for the creation of virtual experiences that combine fashion, wellness, and entertainment, catering to the evolving needs of consumers.
Industry Implications
1. Fashion - Fashion brands can leverage virtual retreats to connect with their audience, drive engagement, and showcase their products in a unique and immersive way.
2. Wellness - The wellness industry can expand its reach and offerings by embracing virtual retreats, providing access to expert guidance and resources for consumers seeking wellness experiences from the comfort of their own homes.
3. Nonprofit - Nonprofit organizations can explore virtual collaborations with fashion brands and influencers to raise funds for important causes while providing valuable content and experiences to their audience.