Chipotle launched and interactive website that tests consumers' knowledge of the eatery's menu items in exchange for free meals. Offering consumers a tasty reward for answering a few questions turns the act of dining out into a game-like experience.
This clever website incorporates insightful education by providing consumers with fact-based questions. Whether or not the consumer knows the answer, the website presents correct solutions with short and simple explanations.
By combining free meals with a playful interaction, the web platform intrigues a consumer's natural lust for competition. A coupon received at the end of the game is a great way to let consumers test new dishes and help to build a long-term relationship with patrons. When a consumer has the opportunity to test a product for free, they are more likely to return to the same eatery with pleasant memories. This website is a way to begin new consumer relationships while strengthening existing ones.
Online Food-Rewarding Quizzes
This Website from Chipotle Tests Consumer Knowledge for Free Meals
Trend Themes
1. Interactive Food Quizzes - Creating interactive quizzes that test consumer knowledge of menu items can engage and educate customers while providing incentives.
2. Gamification of Dining Experience - Incorporating game-like elements into the dining experience, such as offering rewards for answering questions, can make dining out more interactive and engaging.
3. Building Consumer Relationships Through Freebies - Providing free meals or coupons as rewards can help businesses establish and strengthen relationships with customers, encouraging repeat visits and loyalty.
Industry Implications
1. Restaurant Industry - Restaurants can utilize interactive food quizzes to both educate and engage customers, while also enticing them with rewards and encouraging repeat business.
2. Gaming and Entertainment Industry - The gamification of dining experiences opens up opportunities for collaboration between restaurants and gaming/entertainment companies to create unique and immersive experiences for customers.
3. Marketing and Advertising Industry - Using interactive quizzes and rewards as part of marketing campaigns can be an effective strategy for promoting restaurants and building customer relationships.