Taking the 50s fashion fad to the bedroom, the Fred & Ginger Spring 2012 collection and catalog celebrates the retro pin-up girl in a modern way. While the cuts are predominantly contemporary, the details and fabrics hark back to another time and place. Flirty and feminine, the looks are perfect for the vintage-loving vixen looking to spice things up with that special someone.
Titled 'Candy,' the Fred & Ginger Spring 2012 collection is daring and alluring. That's exactly the sentiment that women wearing these pieces will want to elicit from their men (or women). A simple photo shoot, the lookbook focuses entirely on the sexy vibe that these lingerie looks inspire. The colorful backdrops perfectly complement the pastel hues used throughout the collection while the model's shadow casts another teasing element.
Flirty 50s Lingerie
The Fred & Ginger Spring 2012 Collection Has a Retro Pin-Up Girl Vibe
Trend Themes
1. Retro-inspired Lingerie - Opportunity for companies to create modern pieces with vintage elements and designs.
2. Pin-up Girl Fashion - Potential for brands to explore other ways to incorporate retro fashion trends.
3. Vintage-inspired Marketing - Marketing strategies could integrate 50s aesthetics with contemporary advertising.
Industry Implications
1. Lingerie - Companies in the lingerie industry can experiment with incorporating vintage themes into their designs to offer a unique product.
2. Fashion - The fashion industry has an opportunity to create pin-up inspired clothing and accessories.
3. Advertising - Marketing campaigns can incorporate vintage themes for products that appeal to a primarily female demographic.