The Frazetta Girls is the official e-commerce destination for products that are related to late American fantasy artist Frank Frazetta who has considerable influence in his industry. The launch is timed for the seasonal Summer 2019 offerings and it is made possible through a collaboration with streetwear purveyor HUF.
The HUF x Frazetta Girls collaboration boasts a number of tees, accessories, outerwear pieces, fleeces, and more, most of which are adorned with Frazetta's original illustrations. In addition, there is a definite aesthetic element that ties into the genre of heavy metal as a lot of the graphics "showcase the artist's archival works that were featured on the likes of record covers and band gear in the 70s and 80s." Dark and gloomy, the HUF x Frazetta Girls is edgy and attention-captivating.
Photo Credits: Robb Klassen
Artist-Honoring Metal-Inspired Fashion
HUF & the Frazetta Girls Collaborate on a Summer 2019 Drop
Trend Themes
1. Metal-inspired Fashion - There is an opportunity for fashion brands to collaborate with artists in the metal music industry to create edgy and attention-captivating designs.
2. Illustration-adorned Clothing - The use of original illustrations by renowned artists as prints on clothing and accessories is a trend that offers an opportunity for e-commerce platforms and fashion brands to offer unique products.
3. Nostalgic Streetwear - Collaborations between streetwear brands and nostalgic artists or pop culture icons provide an opportunity for brands to tap into the growing trend of nostalgia-driven consumerism.
Industry Implications
1. Fashion Industry - The fashion industry can collaborate with metal music artists or other iconic illustrators to create limited edition collections that appeal to niche markets.
2. E-commerce Industry - E-commerce platforms can source unique and niche products by partnering with artists and independent designers to offer customers a diverse range of options.
3. Music Industry - Collaborations between fashion and music industries enable music artists to reach new audiences and offer fans a new type of merchandise with original designs that showcase their genre and style.