The Frankie Morello Spring/Summer 2015 collection was presented during Milan Fashion Week. Inspired by retro combative imagery, the collection invited its fans to "make art not war".
Models took to the stage in photo-printed sweaters, statement tees and outerwear pieces that boasted exploding and unsettling images of real-life war footage.
In addition to explosive photo prints, the models also donned baroque statue prints and logo-adorned garments that encouraged the practice of art over war, a message that gained a positive response from an audience of spectators.
The Frankie Morello Spring/Summer 2015 collection is infused with retro imagery. The modern menswear line is made up of a balanced mix of tailored suits, graphically printed sweaters and weather-appropriate outerwear pieces that are a great addition to one's existing wardrobe.
War Imagery Runways
The Frankie Morello Spring/Summer 2015 Collection is Retro-Infused
Trend Themes
1. Retro Combative Imagery - Opportunity for fashion brands to incorporate retro combative imagery into their collections, creating a unique and eye-catching aesthetic.
2. Photo-printed Apparel - Potential for fashion brands to utilize photo prints on sweaters, tees, and outerwear, allowing customers to make personal statements and showcase their individual style.
3. Art Over War Message - Opportunity for brands to promote messages of peace and artistry, appealing to socially conscious consumers and fostering a positive brand image.
Industry Implications
1. Fashion - Fashion brands can embrace retro combative imagery and incorporate photo prints to create standout pieces that attract customers.
2. Art - Artists and galleries can collaborate with fashion brands to create art-inspired collections that promote messages of peace and encourage artistic expression.
3. Media - Media platforms can feature campaigns and editorials that showcase fashion collections with retro combative imagery, sparking discussion and generating interest among audiences.