IKEA's iconic blue bag dubbed the FRAKTA bag is a notable motif to its brand image and has been reimagined in a plethora of variants. This includes keychains, hats, and many other accessories. The latest to celebrate the bag is a large statue that stands at an impressive 19 feet and will be displayed at Millennium Park in Chicago.
The spacious blue bag will be dotted with QR codes that will prompt an augmented-reality animation that is accessed on smartphones. They will see IKEA products come flying out of the large bag with the opportunity to unlock special deals afterward. It is powered by the new Aero Geospatial system by Adobe complete with 3D AR experiences.
Bag-Inspired Large-Scale Installations
IKEA's Iconic FRAKTA Bag Takes the Spotlight in Chicago
Trend Themes
1. Interactive Augmented Reality - Developing interactive augmented reality experiences using QR codes to promot deals is a growing trend in marketing.
2. Branded Sculptures - Creating large-scale branded sculptures as a way to promote brand image is a trend in experiential marketing.
3. Innovative Variants - Companies are introducing innovative variants of their iconic products to keep up with changing consumer preferences.
Industry Implications
1. Retail - Retailers can use large-scale branded sculptures and interactive augmented reality experiences to promote their products and increase customer engagement.
2. Marketing - Marketing agencies can leverage large-scale branded sculptures and innovative variants of products to create memorable experiential campaigns for their clients.
3. Design - Designers can create new and innovative product variants that resonate with customers and help strengthen the brand image.