Finding the perfect cologne or perfume can be a hassle but a new personalized fragrance subscription service makes it extremely simple. A recent Canadian startup called Scent Trunk analyzes your preferences, lifestyle and environment to create a comprehensive profile which finds you your perfect scents.
The subscription box arrives each month with three new custom-selected scents for you to sample. As you try on scents and rate them, your personalized profile changes to adapt to your evolving preferences. The fragrances provided in each box are just enough to last you for a month.
Scent Trunk was created in response to the poor buying experience in department stores exacerbated by the overwhelming selection of scents available for men. With a customized subscription, men can now determine what scents they really like in an inexpensive way before making an investment in the expensive full bottles.
Personalized Scent Subscriptions
Scent Trunk's Fragrance Subscription Will Find Your Perfect Scent
Trend Themes
1. Personalized Fragrance Subscriptions - Opportunity for fragrance companies to offer personalized subscription services, analyzing customer preferences and providing customized monthly boxes of scents.
2. Data-driven Fragrance Profiling - Potential for startups to create technology-driven profiling systems that analyze customer preferences, lifestyles, and environments to offer personalized fragrance recommendations.
3. Direct-to-consumer Fragrance Sampling - Novelty for fragrance brands to adopt direct-to-consumer subscription models, offering small quantities of scents for sampling before committing to full-sized bottles.
Industry Implications
1. Fragrance Retail - Disruptive innovation opportunity for fragrance retailers to offer personalized scent subscription services, enhancing the customer buying experience and increasing sales.
2. Subscription Box Services - Potential for subscription box companies to expand into the fragrance market, creating personalized scent profiles and delivering monthly fragrance samples to subscribers.
3. Data Analytics - Opportunity for data analytics companies to develop algorithms and systems that analyze customer data to provide personalized fragrance recommendations for subscription services.