FourSquare Daily Deals is the result of a collaboration with e-coupon websites like Groupon and Living Social. The check-in website, which has over 10 million users, will be able to offer deals to frequent customers and encourage potential users to give its service a try.
What I particularly like about FourSquare Daily Deals is that it is a partnership that really benefits both the e-coupon websites and the check-in industry. This is also a seminal business move for FourSquare, as they are still looking to find a way to generate revenue.
Implications - The recent economic downturn has left many consumers wary about overspending. Companies need to find low cost ways of attracting price sensitive consumers. By forming strategic partnerships companies can expand their reach and attract new customers.
Daring Discount Partnerships
FourSquare Daily Deals Result of Strategic Collaboration
Trend Themes
1. Collaborative Partnerships - Companies can benefit from forming strategic partnerships to expand their reach and attract new customers.
2. E-coupon Platforms - E-coupon websites like Groupon and Living Social can collaborate with other industries to increase consumer engagement and improve revenue generation.
3. Check-in Services - Check-in websites like FourSquare can enhance their service offering and boost revenue through partnerships with e-coupon platforms.
Industry Implications
1. E-commerce - Collaborations between e-coupon websites and other industries can revolutionize the e-commerce marketplace and lead to innovative revenue streams.
2. Social Media - Check-in websites like FourSquare can collaborate with social media platforms to create unique customer experiences and drive customer engagement.
3. Marketing and Advertising - Partnerships between industries can lead to creative and innovative marketing and advertising strategies that attract new customers and generate revenue.