Pedigree launched the FOSTERVERSE to help dog lovers virtually foster real-life rescue dogs in the metaverse and ultimately support the goal of ending pet homelessness. In the digital world, dog lovers can interact with the dogs they meet in Decentraland, learn about their background and adoption status, as well as how they can help dogs in need.
Although not everyone is able to support a foster dog in real life, this metaverse program helps to make fostering a possibility for people who own digital property. With the FOSTERVERSE program, Decentraland property owners can foster real rescue dogs on their virtual land and this explores a new use for digital real estate.
With the FOSTERVERSE, Pedigree is the first brand to bring adoptable dogs to the Metaverse.
Foster Dog Metaverses
The FOSTERVERSE Supports Adoptable Dogs in Real Life
Trend Themes
1. Virtual Fostering - The trend of fostering pets in the virtual world can open opportunities for companies to create platforms that connect pet lovers and encourage more people to adopt shelter animals.
2. Digital Real Estate - The trend of using digital real estate for charitable purposes can create sustainable and impactful business models for companies that want to support animal welfare campaigns and other social causes.
3. Metaverse Marketing - The trend of promoting brands and services in the metaverse can create new marketing channels for companies that want to reach and engage with younger audiences and tech-savvy consumers.
Industry Implications
1. Pet Adoption - The pet adoption industry can benefit from partnering with virtual platforms to increase adoption rates and provide animal welfare programs for pet lovers worldwide.
2. Real Estate - The real estate industry can explore new business models and revenue streams by integrating digital real estate into their operations and investing in virtual property markets.
3. Marketing - The marketing industry can leverage the growing popularity of the metaverse to develop immersive and engaging advertising campaigns that connect with younger generations and tech-savvy consumers.