The Fossil Watches Autumn/Winter 2012 collection is tackling the vintage look. This time, they look even deeper than an obviously commercial colorway for their latest military range. A primitive but robust brown leather strap is coupled with a contrast of hues and tones executed on the case. You get the sense that this leather will age very well.
A silver-tone body, black ion-plated key features such as the crown and pushers, and an egg-shell dial layer to plant the look safely in the realms of a heritage look. Each piece is completed by strong black contrast dial details. One can expect more models to be released using this color story, especially for new ranges for the imminent Autumn/Winter 2012 drop.
Heritage Military Timepieces
The Fossil Watches Autumn/Winter 2012 Collection is a Vintage Take
Trend Themes
1. Vintage Military Timepiece Revival - There is an opportunity for companies to revive vintage military timepieces by incorporating primitive and robust leather straps with contrasting hues and tones.
2. Heritage Look in Watch Designs - The use of silver-tone bodies, black ion-plated features, and egg-shell dials presents an opportunity for brands to create watches with a heritage aesthetic.
3. Autumn/winter 2012 Color Story - Brands can capitalize on the color story used in the Fossil Watches Autumn/Winter 2012 collection by incorporating strong black contrast dial details in their own timepiece designs.
Industry Implications
1. Watchmaking - The watchmaking industry can explore the opportunity to revive vintage military timepieces and incorporate a heritage look in their designs.
2. Fashion Accessories - Fashion accessory brands can incorporate the Autumn/Winter 2012 color story in their designs to create heritage-inspired timepieces.
3. Leather Goods - The leather goods industry can partner with watch brands to provide primitive and robust leather straps that age well and complement heritage timepiece designs.