Vanity Fair gives us a glimpse into the lives of the rich and famous in the special feature ‘Fortune’s Children’ in their June 2009 issue.
Iconic photographer Bruce Weber captured 38 heirs and heiresses to some of the most famous brands and families.
The featured people include Mick Flick (Mercedes), Lapo Elkann (Fiat), Dante, Carlo & Dominic Mondavi (Robert Mondavi Winery) The Honorobale Mary Olivia Charteris (Guinness), Gabrielecorto Moltedo (Bottega Veneta), Harry Morton (Hard Rock) and many more.
The June issue of Vanity fair features Jessica Simpson in a cover shoot by Mario Testino. You can see that feature in the related section below.
Rich Heir Photography
‘Fortune's Children' by Bruce Weber in Vanity Fair
Trend Themes
1. Rich Heir Photography - The trend of showcasing wealthy heirs and heiresses in photography is on the rise, creating opportunities for photographers and publications to capture this niche market.
2. Inheritance Culture - The culture of inherited wealth and privilege is being highlighted in media, sparking potential for disruptive innovation in education and financial advisory services for heirs.
3. Luxury Branding - The prominence of heirs and heiresses to famous luxury brands presents opportunities for luxury branding experts to explore innovative ways to attract and retain affluent customers.
Industry Implications
1. Photography - Photography studios and professionals can capitalize on the trend of rich heir photography by offering their services to wealthy clients and publications.
2. Media - Media companies can explore the inheritance culture trend by producing content that caters to the interests and needs of wealthy heirs, such as financial advice and lifestyle content.
3. Luxury Goods - Luxury brands can leverage the trend of featuring heirs and heiresses by creating personalized experiences for these individuals and their affluent networks, showcasing the exclusivity of their brand.