Chinese New Year is only days away, and Carlsberg is celebrating the occasion with its latest campaign, 'Fortune Flows with Carlsberg,' which was created by Euro RSCG Singapore.
Since it's the year of the Dragon, the company's branding is focused on the image of the water dragon. Carlsberg's latest print ads feature the brand's pint bottle with a 3D water dragon wrapped around it.
As for the 'Fortune Flows with Carlsberg' video spot, it's a clever and cute commercial that showcases the stresses a Chinese man might endure during this time of year after he is married. In Chinese culture, it is the married couples (including parents, grandparents and other family and friends) that give out red envelopes of money during Chinese New Year.
Prosperous Brew Branding
The 'Fortune Flows with Carlsberg' Campaign Celebrates Chinese New Year
Trend Themes
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Industry Implications
1. Alcohol Beverage - The alcohol beverage industry can capitalize on Chinese New Year celebrations by creating special edition products and marketing campaigns that appeal to the holiday spirit.
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