The brand Fortnum & Mason enlisted the creative agency Otherway London to design the packaging for its collection of quirky, yet high quality teas.
Each box in the collection comes with a simple color scheme, as well as various minimalist graphics that represent the flavors of the tea they contain — coming together to offer an aesthetic that is both visually playful, and contemporary. Flavors in the collection include a Gin & Tonic, a Lemon Curd, a Chocolate Violet, a Pistachio & Clotted Cream, a Summer Cocktail, a Bloody Mary, a Sundae, and a Chili & Ginger.
These flavourful and dynamic teas are able to perfectly couple a lighthearted design with a sophisticated flair.
Quirky Tea Flavors
Fortnum & Mason Offers a Tea Collection with Unusual Flavors
Trend Themes
1. Unconventional Tea Flavors - Opportunity for innovative tea companies to experiment with unique and unexpected flavor combinations.
2. Minimalist Packaging Design - A chance for creative agencies to create clean and simple packaging that communicates the essence of the tea flavors.
3. Playful & Contemporary Aesthetics - An opportunity for brands to appeal to a younger demographic by infusing fun and modern design elements into their tea collections.
Industry Implications
1. Tea Companies - Tea companies can capitalize on the trend by creating their own line of unconventional tea flavors.
2. Creative Agencies - Creative agencies can offer their design expertise to tea companies looking to create minimalist packaging for their unconventional tea collections.
3. Retail & Hospitality - Retailers and hospitality establishments can showcase the quirky tea flavors as unique offerings, attracting customers interested in novel taste experiences.