Fortnight Lingerie made its LG Fashion Week debut this year with an installation that let onlookers have a glance at the upcoming Spring/Summer 2011 line. Needless to say, the line created a flurry of twittering and Facebook posting about the excitement of it all.
While Fornight Lingerie is no stranger to going viral online, now their viralness has transcended the online world. Founder and designer Christina Remenyi must be very proud of the practical yet sexy Fortnight Lingerie undergarments.
Comfy Sensual Undergarments
Fortnight Lingerie is Steamy but Comfortable
Trend Themes
1. Comfortable Sensual Undergarments - The trend towards comfortable yet sensual undergarments for everyday wear which can replace traditional lingerie in the market.
2. Online Viral Marketing - The trend towards using online platforms like social media and blogs for viral marketing and increasing brand awareness in the lingerie industry.
3. Fashiontech - The trend towards incorporating technology in lingerie designs to provide both comfort and style in the industry.
Industry Implications
1. Lingerie - The lingerie industry can use innovative materials and design to create comfortable garments with a sensual appeal to meet consumer needs.
2. Fashion - Fashion designers and manufacturers can explore ways to align fashion trends with comfort-driven design, which integrate well-known technologies that cater to the needs of consumers.
3. E-commerce - The growth of e-commerce platforms can increase sales for lingerie retailers and enable more efficient marketing strategies.