Nanushka introduces its newest collection for the Fall/Winter 2021 season entitled Forced Perspectives and it dives into an eclectic theme. This season, the brand explores surrealist archetypes that stem from optical illusion, with the fusion of fantasy and reality at the forefront.
This considers the concepts of naivety and creative optimism throughout the capsule, Sandra Sandor, the brand's creative director draws inspiration from Dali's installation in Girona, Spain's Theatre-Museum. Sandor states, "I started thinking about how a person’s features affect our opinions of them, and how wearing masks has made life feel quite anonymous. It led me to consider what we reveal and what we conceal in a new way. Although imaginative, Forced Perspectives does not violate the assumption that clothes are objects designed primarily to be worn – and worn in real life. Form and function is always at the core of Nanushka."
Optical Illusion Surreal Fashion
Nanushka's Forced Perspective capsule Explores Illusions
Trend Themes
1. Forced Perspectives Fashion - The optical illusion surrealist trend in fashion presents an opportunity for design innovation and unique consumer experiences.
2. Naive Fantasy Fashion - The combination of naivety and creative optimism in fashion provides opportunities for imaginative designs and playful storytelling.
3. Mask-inspired Fashion - The anonymity and reveal/conceal concepts in fashion resulting from wearing masks is a trend with potential for creative design solutions and marketing campaigns.
Industry Implications
1. Fashion Industry - The fashion industry can utilize forced perspective techniques, naivety and fantasy, and mask-inspired designs to innovate and offer unique consumer experiences.
2. Marketing Industry - The marketing industry can leverage optical illusions, fantasy elements, and mask-related messaging to create attention-grabbing campaigns and brand experiences.
3. Entertainment Industry - The entertainment industry can incorporate forced perspective design elements, naivety and fantasy themes, and mask symbolism to create captivating visual experiences and storylines.