Francesco Mattucci is the creative mind behind the Kitchen Suspension food social media account that showcases food items floating in a zero-gravity kitchen setting. The photographs show time suspended with different snacks floating in the air, presented as intricate patterns. The images are uploaded to Mattucci's Instagram account, fittingly titled Kitchen Suspension.
The illustrations posted to the Kitchen Suspension account always follow the same theme and focus on food floating in mid-air. The kitchen setting is grey and simple giving way to the floating chocolates, strawberries and grapes to take central focus. Mattucci's hand is always visible in the frame, as if he has just throw the food in the air.
The themed account highlights how social media consumers enjoy repetition in stylized postings.
Suspended Food Social Media
The 'Kitchen Suspension' Instagram Shows Food in Zero-Gravity Kitchens
Trend Themes
1. Zero-gravity Photography - The trend of showcasing food in zero-gravity kitchen settings and other zero-gravity photography themes represents an opportunity for disruptive innovation in the area of creative and innovative advertising techniques.
2. Repeating Themed Posting - The trend of repeating themed posting represents an opportunity for disruptive innovation in the area of creating viral content on social media platforms that will attract new followers and more business.
3. Creative Food Presentation - The trend of showcasing food items in intricate patterns in a zero-gravity kitchen setting represents an opportunity for disruptive innovation in the area of culinary art and presentation.
Industry Implications
1. Social Media Marketing - For businesses that rely heavily on social media marketing to reach their target audience, the trend of themed, stylized postings and zero-gravity photography offers a new creative avenue for engagement and brand promotion.
2. Food and Beverage Industry - The trend of creative food presentation and zero-gravity kitchen themes creates an opportunity for innovation in the food and beverage industry, particularly in areas of menu design, catering, and event planning.
3. Photography and Creative Design - The trend of zero-gravity photography generally showcases the creative abilities of photographers and designers, representing an opportunity for innovation in these industries in developing new visual mediums for advertising and marketing campaigns.