Asus is a brand that is best known for its range of computers, laptops, phones and gaming devices, but the company is looking to take its technological prowess into a totally different space with the advent of the PureGo PD100, a food safety detector that is designed to help you figure out if your fruits and vegetables are sufficiently clean.
Users simply need to add the food safety detector into a tub of water alongside fruits and vegetables. At this point, the device's optical filter analyzes the water to assess whether any harmful pesticides or other unsavory chemicals are present in the water. The device then flashes a green light if the produce is deemed safe to eat or orange or red if it requires more washing.
By bringing lab-grade food safety technology in regular consumers' kitchens, Asus is proving that companies in the broad technology space needn't remain in their niches as they can leverage their tech skills and brand awareness to make waves in alternative market segments.
Dynamic Food Safety Detectors
This Device Assesses Whether Your Fruits & Veggies Need More Washing
Trend Themes
1. Lab-grade Food Safety Detectors - Companies in the broad technology space are leveraging their tech skills to bring advanced food safety detectors in regular consumers' kitchens.
2. Optical Filter Analysis - Optical filter analysis technology is being used to detect harmful chemicals in foods and contribute towards better food safety.
3. Consumer-level Food Safety - The introduction of food safety technology at a consumer level is disrupting the food industry by providing a means to ensure food safety at home.
Industry Implications
1. Food Safety Industry - The food safety industry is being disrupted as lab-grade food safety detectors are introduced in regular consumers' kitchens.
2. Consumer Electronics Industry - The consumer electronics industry is making waves in alternative market segments by using their tech skills and brand awareness to create niche market products.
3. Agriculture Industry - The introduction of advanced food safety detectors and optical filter analysis technology is disrupting the agriculture industry by increasing the demand for cleaner and safer produce.