ChowNow created a new food ordering feature for Instagram. restaurants now have the ability to add an ‘Order Food’ button to their Instagram page, or through stickers in their story. Over 13,000 restaurants can now implement the new food ordering feature through the ChowNow platform.
ChowNow’s CEO, Chris Webb, spoke about the new capabilities, "This Instagram feature is yet another valuable tool we’re offering our restaurant partners — at no cost to the restaurants — to help them drive more revenue and boost order volume without suffering the outrageous commissions and fees imposed by other delivery apps,"
Overall the feature could capture a large number of Instagram users, through a novel and convenient way to order take out.
Social Media Food Ordering
ChowNow Added a Food Ordering Feature for Restaurants on Instagram
Trend Themes
1. Social Media Food Ordering - Social media platforms continue to expand into the food ordering industry, providing a new way for consumers to order takeout and delivery.
2. Instagram Food Stickers - Adding food ordering stickers to Instagram Stories presents a new marketing opportunity for restaurants to reach customers and increase revenue.
3. Low Commission Delivery Options - Offering low or no commission food ordering options provides a disruptive innovation opportunity for delivery apps to attract more restaurant partners.
Industry Implications
1. Social Media - Social media platforms such as Instagram are disrupting the food ordering industry by offering a new way for consumers to order takeout and delivery.
2. Food Technology - Technology platforms such as ChowNow are innovating the food industry by providing restaurants with new ways to reach and serve customers.
3. Delivery Services - Food delivery services have the opportunity to disrupt the industry by offering low or no commission options for restaurant partners, providing an alternative to traditional delivery app fees.