As many of the businesses and restaurants on Toronto's King street feel that they've been negatively affected by the city's introduction of the King Street Pilot, the Ritual app is helping to bring them a little more foot traffic with a new promotion dubbed 'Food is King.'
The program runs from February 20th until March 4th, and provides users with a $15 credit to spend at one of the 40 business that are included along with stretch that the King Street Pilot affects.
Mayor John Tory explained the promotion by saying, "This is meant to promote people patronizing these businesses. It is designed to encourage more foot traffic on King Street and to drive incremental purchases to restaurants and food service establishments within the pilot area."
Street-Specific Food Promotions
Ritual is Hosting a 'Food is King' Deal in Toronto
Trend Themes
1. Neighborhood-specific Promotions - Create localized promotions to encourage patronizing businesses in specific neighborhoods or areas
2. Mobile App Promotions - Develop promotions through mobile apps to drive foot traffic and sales to specific businesses and areas
3. Collaborative Business Promotions - Partner with multiple businesses to offer joint promotions and increase foot traffic to all participating businesses
Industry Implications
1. Food Services Industry - The food services industry can offer promotions through mobile apps like Ritual to attract more customers and counteract negative effects of local government policies
2. Retail Industry - Retail businesses can offer localized promotions to increase foot traffic in areas that are undergoing changes or construction that may negatively impact business
3. Hospitality Industry - Hotels and other hospitality businesses can partner with local restaurants and businesses to offer collaborative deals and promotions to attract more customers to the area