Helping people avoid overpriced concessions and smuggle food into theaters, food retailer 'I Love Pizza Pizza' released the Pizza Ninja campaign in Ecuador. Just like a ninja, the Pizza Ninja helped frugal Ecuadorians sneak pizza into movie theaters. The restaurant provided specially packaged pizza slices to help customers enjoy a fresh piece of pizza in the theater. Instructions on how to effectively sneak pizza in were also included on the Facebook page.
The inspiration behind Pizza Ninja came from I Love Pizza Pizza's location beside a mall movie theater. Since the restaurant had a small budget, the LAIKA creative digital agency was commissioned to find a cheap way to boost sales. Over six months, I Love Pizza Pizza gained 200,000 Facebook fans which made it the top retail food brand community in Ecuador. I Love Pizza Pizza was eventually asked to stop its campaign by the mall.
Illicit Pizza-Smuggling Campaigns
The 'Pizza Ninja' Helped Customers Sneak Food into Theaters
Trend Themes
1. Food Smuggling - Opportunity for retailers to create innovative ways to help customers avoid overpriced concessions and dine in unconventional locations.
2. Social Media Marketing - Opportunity for brands to leverage social media platforms to engage with and grow their customer base.
3. Budget-friendly Advertising - Opportunity for businesses with limited budgets to find creative and cost-effective ways to promote their products or services.
Industry Implications
1. Food Retail - Opportunity for food retailers to explore new ways to cater to customer needs and preferences.
2. Digital Advertising - Opportunity for digital marketing agencies to assist businesses in creating effective online campaigns.
3. Entertainment and Hospitality - Opportunity for movie theaters and other entertainment venues to enhance customer experience and offer unique dining options.