With six locations across California, a convenience-focused catering option and a mobile food truck, SAJJ Mediterranean is able to bring its innovative cuisine and tasty food hybrids to a sizable audience. The eatery offers a "personal, satisfying and transporting" experience of region-specific food and it boasts an exotic menu of Mediterranean entrées that one can "customize any way [one] wants."
The sample menu for SAJJ's food truck boasts traditional items like the Falafel in Pita, Shawarma Wraps and Pita Chips with Hummus. However, one of the offerings is a particular food hybrid that definitely warrants attention — the Shawafel Burrito. A dish that incorporates shwarma and falafels, hummus, tomato and cucumber mix, as well as turmeric rice. In an attempt to make it more like a burrito, SAJJ adds arugula and garbanzo beans. The food hybrid is served with a house salad.
Mediterranean Food Hybrids
SAJJ Mixes Flavors and Cultures with Its Shawafel Burrito Offering
Trend Themes
1. Food Hybrids - Opportunity to create innovative and unique combinations of different cuisines and flavors.
2. Convenience-focused Catering - Potential to tap into the growing demand for convenient and customizable catering options.
3. Customizable Menu - Chance to offer personalized dining experiences by allowing customers to customize their meals.
Industry Implications
1. Restaurant - Disruptive innovation opportunity lies in introducing food hybrids to attract customers seeking unique dining experiences.
2. Food Truck - Potential for success by offering convenience-focused catering options with a menu that can be customized to fit the needs of different events.
3. Catering - Opportunity to differentiate from competitors by offering customizable menus that cater to varying dietary preferences and tastes.