Food for Thought is a fun project that plays on meal-related book titles. It places Breakfast at Tiffany’s, Naked Lunch and Dinner at the Homesick Restaurant in big cans that resemble Heinz soup packaging. Fun and informative, it visually shows people how 'nutritious' reading can be. After all, 'Food for Thought' is a common idiom.
Created by Maria Mordvintseva-Keeler, a designer based in San Diego, California, the Food for Thought series is definitely a collection people will want to display in their home. It'll just be hard to determine whether it should go in the kitchen or on the bookshelf. The designer writes, "By looking at the packaging you can find out the 'daily value' of humor and irony that the book contains, the number of pages that make the perfect 'serving size' and the ingredients of the novel."
Canned Book Packaging
The Food for Thought Series Cleverly Plays on Meal-Related Titles
Trend Themes
1. Creative Book Packaging - Book packaging is being creatively redesigned to include food-themed materials and elements.
2. Edible Literature - Packaging designs that evoke food or culinary items pose an opportunity to pair with new types of literature that would create a multisensory experience while reading.
3. Novel Packaging Formats - The traditional format of packaging books is being disrupted by revolutionary and imaginative designs.
Industry Implications
1. Publishing and Printing - Book publishers may explore creating off-beat covers to designs targeting niche crowds looking for innovative designs that often reflect pop culture.
2. Packaging and Branding - Branding and packaging firms can partner with publishers to create packaging with unique designs that stand out in the market, showcasing particular genres and authors.
3. Retail and Consumer Goods - Book packaging designs may influence how consumers purchase books as they would appreciate the extra effort put into such a design, thereby creating shelf appeal and improving stock mobility in stores.