Perhaps one accessible way to instill good eating habits, as well as teach children about nutrition and cooking, is through an interactive food camp. In North America, this is realized through Camp Foodie and the popularity of this method is reinforced as the camp was fully booked.
The food camp ran in three installments, with 20 children in attendance for each. The activation sought to spark curiosity and teach kids basic cooking skills through a plethora of hands-on activities. In addition, the food camp placed particular emphasis on "healthy, local food sources" and nutrition. This part is of immense importance as statistics from Health Canada show that "obesity rates among children and youth [...] have tripled in the past three decades."
Photo Credits: Paul Morden/ The Observer
Health-Focused Educational Food Camps
Camp Foodie Teaches Children About Cooking and Nutrition
Trend Themes
1. Interactive Food Camps - Opportunity for businesses to create interactive cooking-centered camps that educate children on nutrition and basic cooking skills.
2. Healthy Food Education - Opportunity for businesses to educate children on the importance of healthy, local food sources and nutrition through interactive food-focused camps.
3. Childhood Obesity Prevention - Opportunity for businesses to address the rising rates of childhood obesity by providing interactive and educational food camps that emphasize the importance of healthy eating habits.
Industry Implications
1. Education - Education-based companies can expand programming to offer interactive food camps that teach children about nutrition, cooking skills, and the benefits of healthy food options.
2. Hospitality and Tourism - Hotels and resorts can capitalize on the popularity of food camps by offering interactive cooking and nutrition classes for children and families as a vacation activity.
3. Culinary - Culinary businesses can offer interactive food camps as a way to engage with younger audiences, promote healthy food options and foster early culinary education.