Ad agency Wieden+Kennedy's and retailer 'Oh My Glasses' have collaborated on an ingenious design eyewear line inspired by popular fonts. Typefaces Urostile, Optima, Friz Quadrata and Serif Gothic are just some of the ones that inspire the collection.
In some designs, curves and shapes of round letters like a lowercase 'g' are copied to create eyeglass frames. Other examples are not quite as derivative and subtly influence a particular design.
Popular fonts like Helvetica and Garamond tend to also be sought-after as frames. Even within those typefaces, the eyewear line mimics each of their variations and offers the glasses in light, regular or bold. The font theme even extends to the style of the arms on the glasses.
Typeface-Inspired Eyewear
This Design Eyewear Collection Takes Inspiration From Favorite Fonts
Trend Themes
1. Typography-inspired Fashion - There is an opportunity to create a fashion trend inspired by typography that could appeal to those with an appreciation for classic typography and fashion.
2. Custom Face-framing - The concept of using attributes of typefaces in the design of eyeglass frames opens up an opportunity to create custom or personalized face-framing options.
3. Nostalgic Design Elements - This collection could spark a trend in nostalgia for vintage design elements and create an opportunity for businesses to offer products with a retro feel.
Industry Implications
1. Eyewear - This collaboration between an ad agency and an eyewear retailer demonstrates an opportunity to bring innovation to the eyewear industry by using design inspirations from other industries.
2. Graphic Design - Typography enthusiasts and designers could look to this collection for inspiration on how to apply typography elements to other industries, such as fashion or interior design.
3. Fashion - The eyewear collection's typography-inspired frames suggest a possible trend of incorporating typefaces and their variations in fashion to create unique designs.