High school gym class would have been way more enjoyable if it looked as glamorous as it does in this Foam June/July 2012 editorial. Titled 'School Days,' the shoot sure gives off a dazed feeling that often comes with adolescence.
Shot by photographer Alexander Wagner, the photos follow models Sadie Newman and Victoria Tuaz as they hang out at the pool and soccer field. Wearing all-American prints and colors full of red and blue, the models give off a wholesome demeanor that is contrasted with their sharp stares at the camera. Keeping the makeup fresh and barely there creates a more authentic high school look and feel throughout the editorial.
Let the Foam June/July 2012 photo series take you back to a time when impressing that cute boy in gym class was the most of your worries.
High School Americana Shoots
The Foam June/July 2012 Editorial Celebrates Youth
Trend Themes
1. Youthful Nostalgia - Opportunity for brands to tap into the nostalgic feelings of youth and create products or experiences that evoke a sense of nostalgia.
2. Authentic High School Aesthetics - Opportunity for fashion and cosmetics industries to create products that capture the natural and minimalistic look of high school students.
3. Glamorizing Everyday Activities - Opportunity for photographers and advertisers to present mundane activities in a glamorous and aspirational way, transforming the perception of daily life.
Industry Implications
1. Fashion - Fashion industry can capitalize on the Americana aesthetic and create clothing lines that combine a sense of nostalgia with contemporary style.
2. Cosmetics - Cosmetics industry can develop makeup products and tutorials that help achieve the fresh and natural look showcased in the high school editorial.
3. Photography/advertising - Photographers and advertisers can explore opportunities to glamorize everyday activities, creating visually striking campaigns that resonate with consumers.