Mid-air photography seems to be the hottest thing in fashion campaigns these days. We’ve seen model Jamie Jewitt jump up and down for Acne Underwear S/S 09, Gisele as a prancing Ostrich in W Magazine, and Bryan Adams made model Jeremy Santucci fly in the recent Sand Fall/Winter ads.
Now, photographer Bradford Rogne has utilized this fun technique in the new LASC Summer 2009 ad campaign.
And although Rogne had a trampoline ready to be used, Czech model Jakub Stefano was able to jump high enough on his own.
Check the images in the gallery to see the fun ads and video for a behind-the-scenes look into the photography process.
Flying Fashion Campaigns
Jumping LASC Ads by Bradford Rogne
Trend Themes
1. Mid-air Photography - Opportunities for incorporating mid-air photography into fashion campaigns to create visually stunning and dynamic advertisements.
2. Interactive Fashion Ads - The use of interactive techniques such as jumping or flying models to engage viewers and create memorable fashion advertising experiences.
3. Behind-the-scenes Videos - The trend of sharing behind-the-scenes videos to provide a glimpse into the creative process of fashion campaigns and connect with consumers on a more personal level.
Industry Implications
1. Fashion Advertising - Incorporating mid-air photography and interactive techniques in fashion advertising to capture consumer attention and stand out from competitors.
2. Photography - Utilizing mid-air photography techniques to create unique and visually captivating images for various purposes, including advertising and editorial spreads.
3. Video Production - Producing behind-the-scenes videos to showcase the creative process involved in fashion campaigns, engaging consumers, and promoting brand transparency.